Typical Audience member

Typical Audience member

Target audience 16-25-year-old fun loving audience.

VAL TYPE.

The VAL type I think the audience of the artist fit most is ‘experiencers’ this is because I think the age range of 16-25 correlates most to these categories and the inclusion of the fun loving in the brief fits best with the impulsive and rebellious nature of experiencers.

RUBICAM CATEGORY   

The categories which believe are fit the audience the most is ‘mainstreamer’. I think this is because the video is pop music and this genre tends to be very mainstream and the ‘mainstreamer’ tends to like family brands which is similar to the brand of my artist.  

MOSAIC PROFILING

The mosaic profiling, I think my artist’s audience come into the categories ‘happy families’, ‘urban intelligence’ and ‘suburban comfort’. I have picked these categories because they all have the internet as their preferred media and as my video will be uploaded online this make hem the target audience. All of these categories are people in living urban areas and that is the target audience of the message my video is trying to reach.